Vibrant Backlit Modular Stand
CMS Desk Exhibition Stand at London Build Expo
The stand successfully utilises a vibrant, modern aesthetic to make the brand’s multi-coloured graphics pop.
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Colour and Contrast: The dominant colour is a sophisticated dark charcoal, which serves as an excellent backdrop for illuminated content. The CMS Desk logo, featuring a distinctive bright green icon, is highly visible.
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Structure and Layout: The stand is a corner stand configuration, maximising wall space for messaging and displays.
- Main Display Wall: The central section features a large, horizontally-oriented screen displaying a video, presumably a product demo or corporate message, situated above a sleek, dark storage cabinet. This area also highlights a subtle yet impactful coloured gradient wave design behind the screen.
- Left Kiosk/Lounge Area: The left side has a rounded, curved wall panel that defines a semi-private space. This section features a second, portrait-oriented screen showing construction workers, emphasising the “Integrated Construction & Procurement Platform” message. A tall white stool suggests a comfortable area for a brief one-on-one discussion.
- Right Information Panel: The far right wall is a dedicated information panel with white text listing various product features. This acts as the backlit offset wall adding depth and a clean edge to the structure.
Branding and Messaging:
- The branding is consistent, featuring the CMS Desk logo and tagline “Procurement & Beyond” prominently.
- Contact and social media icons are clearly displayed on the lower section of the left panel, directing visitors to the website and other platforms.
Atmosphere:
The overall impression is clean, professional, and high-tech, effectively using illumination and contrast to draw the eye and communicate a premium service offering.
This stand does a fantastic job of combining multiple visual elements such as video, text, graphics, and architectural shape to create an engaging presence on the exhibition floor.
